Digital Marketing Blog for Local Businesses

January 4, 2023
5 Tips to Improve Your Website's SEO

SEO, or search engine optimization, refers to efforts made to improve the visibility of your website in the search engines, and it's an absolute must if you want to ensure your business stays competitive online. And while Google has made its ranking algorithms harder to crack than ever, there are still plenty of improvements you […]

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December 27, 2022
Google Business Profile Updates to Make for the New Year

The New Year is the perfect time to improve your business’s local visibility and rankings on Google. So, before the opportunity passes you by, take the time now to follow these simple steps for boosting your visibility on the world’s leading search engine. Here are 8 Google Business Profile (formerly Google My Business) updates you […]

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November 12, 2021
Geofencing: Digital Marketer’s Guide to Geofencing for Local Search

Geofencing is one of the newest targeting methods for digital marketing. While most small businesses who advertise online are familiar with targeting potential customers via demographics, interests, and zip code, geofencing takes things a step further by allowing you to target people based on their current location. Here’s what you need to know about geofencing […]

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October 12, 2021
Update GMB Local Profile with COVID Delta Variant Precautions

It doesn’t seem all that long ago that we all felt like COVID-19 was in the rearview mirror, but the rise of the Delta variant has many of us donning masks again and heeding social distancing guidelines. Setting aside how you feel about these precautions personally, from a business standpoint, it’s important to make sure […]

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July 13, 2021
The Importance of ‘Near Me’ Mobile Searches for Small Businesses

When you’re marketing a local business, optimizing for mobile devices is key. These days, people spend much more time on their smartphones than they do on their computers—which means they’re doing their internet searches on mobile, too. Mobile devices take a user’s location into consideration whenever they search, particularly with the local pack and Google […]

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July 6, 2021
Google My Business Posts: What You Need to Know

If you run a small business, it can feel like keeping up with the latest in SEO and social media trends is an endless task. As soon as you have a handle on optimizing your website, an algorithm update changes everything; your Facebook posts are getting good engagement, then suddenly, it drops off a cliff […]

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