About Let It Be - Local

Let It Be - Local was founded by Robert Messinger in 2008 to provide strategic digital marketing services for multi-location retail and franchise brands to measure ROI at the local level. Originally located in Stamford, the business eventually moved to New London, CT and now provides national and local SEO services, Google Ads management, website design, and social media services to clients throughout Connecticut and across the United States. The overarching goal of all of these services is to increase brand awareness and generate a predictable revenue stream for clients. 

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Robert Messinger

Robert Messinger is a digital marketing consultant based in CT. A pioneer in the field of local SEO, Robert’s experience extends into all facets of digital marketing, including paid search, social media, and web analytics. With a Bachelor of Science degree from Rochester Institute of Technology, Robert takes a data-driven approach to his work in order to yield optimal returns for his clients.

In addition to his work at Let It Be - Local, Robert is the Director of SEO at Dentalfone, a boutique digital marketing agency that specializes in website design and SEO services for dentists. Outside of the office, he enjoys boating, camping, hiking, offshore fishing, and volunteering his time with Boy Scouts of America.
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Sarah Totten

With over 18 years of experience in local business and digital marketing, Sarah Totten is a seasoned expert in Local SEO. She has successfully navigated multiple transitions from print to digital platforms for local businesses, demonstrating her proficiency in adapting to the constantly evolving technical landscape.

Sarah holds a BS degree in design and a passion for harnessing an array of digital marketing strategies to achieve online visibility and maximize profits in various industries. Sarah at the core understands the deep impact of successful digital search engine marketing and what it takes to reach your ideal customers. Offline Sarah can be found weight-training, painting, and teaching art and tai chi.

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243A Bank Street, New London, CT 06320


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