If you’re running a local business, you know how important it is to be visible on the search engine results pages (SERPs). But what you may not know is that data aggregators are a critical part of local SEO. Data aggregators are companies that collect, distribute, and sometimes sell business listings and consumer data, depending […]
Choosing a web design company is an important step for any business or individual who wants to set up a website. Afterall, online presence is important, so you need to create an attractive and easy to navigate website. But how do you choose the right firm to create a new site or help update an […]
SEO, or search engine optimization, refers to efforts made to improve the visibility of your website in the search engines, and it's an absolute must if you want to ensure your business stays competitive online. And while Google has made its ranking algorithms harder to crack than ever, there are still plenty of improvements you […]
The New Year is the perfect time to improve your business’s local visibility and rankings on Google. So, before the opportunity passes you by, take the time now to follow these simple steps for boosting your visibility on the world’s leading search engine. Here are 8 Google Business Profile (formerly Google My Business) updates you […]
Geofencing is one of the newest targeting methods for digital marketing. While most small businesses who advertise online are familiar with targeting potential customers via demographics, interests, and zip code, geofencing takes things a step further by allowing you to target people based on their current location. Here’s what you need to know about geofencing […]
It doesn’t seem all that long ago that we all felt like COVID-19 was in the rearview mirror, but the rise of the Delta variant has many of us donning masks again and heeding social distancing guidelines. Setting aside how you feel about these precautions personally, from a business standpoint, it’s important to make sure […]