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Why Choose Let It Be - Local for SEO Services in CT

Let It Be - Local provides comprehensive SEO services in CT and beyond. Our team builds websites that are optimized for SEO and provides ongoing support to ensure that your business is always on the first page of results.
Anyone can call themselves an SEO expert these days, but the team at Let It Be - Local has the results to back it up. We have improved online visibility for hundreds of clients, helping them grow their customer base, boost sales, and increase revenue. Our SEO services include:
  • Building SEO-friendly websites with separate pages to highlight your priority services or products
  • Keyword optimization and SEO-optimized copywriting
  • Local SEO to improve your business’s map rankings
  • Monthly reports to help you understand current search trends and key statistics
  • Optimization for voice search (Siri, Alexa, Google Voice, Google Home, and Cortana)

Step 1 – Comprehensive Audit

Your previous SEO efforts may be hurting your rankings. We’ll examine your online presence and the content and structure of your current website in order to identify areas for improvement. From here, we’ll provide you with recommendations on where to focus your budget for maximum ROI.

Step 2 – Competitor Analysis

SEO isn’t just about what you do—what your competitors do matters too. We take a look at your competition, analyzing their websites to determine which keywords they’re focusing on and how you can outrank them on Google. We’ll provide you with a competitor analysis report that includes a tactical marketing plan to help you get a leg up on competing businesses.

Step 3 – Local SEO and Off-Page SEO

Local and off-page SEO are often overlooked, but they shouldn’t be—they lay the foundation for your business’s success on Google. Your information is distributed to local and national directories and data aggregators to ensure that your profiles across the web are accurate and up-to-date.

Step 4 – SEO-Friendly Website Development

If needed, we can redesign your entire website with SEO in mind. An SEO-friendly website is easy for Google to crawl and intuitive for visitors to use. We create pages for your priority services or products and make sure your site has the proper technical specs that Google recommends.

Step 5 – Keyword Optimization

After researching your local competition, we decide which keywords to target and edit your website in order to rank higher for them. These edits include changing title tags, meta descriptions, headers, and body copy, all with SEO in mind.

Step 6 – Monthly On-Page SEO and Content Marketing Support

Sign up for our ongoing SEO services and we’ll provide you with fresh content updates every month. These include blog posts, updated site copy, frequently asked questions (FAQs) and more.

Step 7 – Link Building and Citation Building

Links and citations (mentions of your business’s name, address, and phone number) are critical for local search success. We’ll draft press releases and list your business in online directories to boost your local rankings.

Step 8 – Tracking and Reporting

Each month, you’ll receive an in-depth report on your current rankings and traffic. Google changes its algorithm frequently, which means that monitoring your position and remaining agile is key to ongoing success.

Frequently Asked Questions

How does SEO work?
Search engines have bots that crawl websites gathering all necessary information to understand what the site is about. Using this information they are then able to provide applicable search results based on searches for keywords and/or topics.

SEO is a recipe with many ingredients. Experts in the field use a combination of keywords and strategies to increase the presence of your site for specific, relevant searches.
How much does SEO cost?
There are many different types of SEO so the cost may vary. Most businesses that take online marketing seriously, consider SEO services to be a monthly marketing expense. . On average, this cost may be $550 - $1,000 per month for ongoing Organic SEO work.
Why is SEO important?
SEO is crucial because it makes your website more visible and makes sure that you are found! Using effective SEO practices will allow you to naturally gain higher rankings in search results and, as a result, drive more people to your website.
What is technical SEO?
You want your website to be easily indexed and accessible to search engine bots. This is where technical SEO comes in. It works to make sure that such things as your sitemaps, URL, navigation, schema, and such are all in place so that it can be crawled with ease - and can make search engines aware that your site has value and needs to be seen. Using technical SEO will improve your organic rankings.
What is on-page SEO?
Simply put, on-page SEO focuses on the things you control. It refers to optimizing web pages using certain keywords in order to increase search visibility. These are often used throughout the copywriting or content on a page, including titles and headings. Adding internal links along with the keywords is also considered on-page SEO.
What is off-page SEO?
Off-page SEO uses outside sources to impact your search engine rankings. These include things such as brand mentions, guest blog posts, social networking, and the like in which there is a link or mention promoting or vouching for your brand or website. In other words, off-page SEO drives traffic to your site based on an outside source.
What is white hat SEO?
White hat SEO refers to using ethical and legal practices that can improve your website’s search engine results while staying within the confines of the search engine’s terms of service. It is commonly done using organic link building by linking to other websites using keywords and relevant, trustworthy landing pages.
What is black hat SEO?
Quite the opposite of white hat SEO, black hat SEO is not so ethical as it violates the search engine’s terms of service. A few examples of black hat SEO are keyword stuffing, invisible text, or doorway pages. Many people get lured into these practices because it seems like a fast and easy way to significantly elevate search rankings. Unfortunately, it can seriously ruin your credibility and your visibility.
How long does SEO take to work?
SEO is not meant to give you instant results. Instead, it is a tool for building your site for long-term success. There is no set amount of time in which you should see results, but it generally takes about 3 months to 6 months to a year for them to really start showing. Organic SEO is similar to planting perennials in your garden. Our job is to water and fertilize each month to deliver consistent and measurable results.

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243A Bank Street, New London, CT 06320


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