Ideally, your marketing budget would have a lot of wiggle room - allowing you to pursue both SEO and Google Ads. Many small businesses find that this is just not feasible, leaving them with an either/or scenario. So, instead of putting you in a position of feeling guilty for not being able to provide the […]
Data aggregators are companies that collect, distribute, and sometimes sell business listings and consumer data, depending on their business model. These companies play a crucial role in the data ecosystem by gathering information from various sources and making it available for purchase. While the specific buyers of this data can vary, they typically include online […]
Choosing a web design company is an important step for any business or individual who wants to set up a website. Afterall, online presence is important, so you need to create an attractive and easy to navigate website. But how do you choose the right firm to create a new site or help update an […]
SEO, or search engine optimization, refers to efforts made to improve the visibility of your website in the search engines, and it's an absolute must if you want to ensure your business stays competitive online. And while Google has made its ranking algorithms harder to crack than ever, there are still plenty of improvements you […]
The New Year is the perfect time to improve your business’s local visibility and rankings on Google. So, before the opportunity passes you by, take the time now to follow these simple steps for boosting your visibility on the world’s leading search engine. Here are 8 Google Business Profile (formerly Google My Business) updates you […]
Geofencing is one of the newest targeting methods for digital marketing. While most small businesses who advertise online are familiar with targeting potential customers via demographics, interests, and zip code, geofencing takes things a step further by allowing you to target people based on their current location. Here’s what you need to know about geofencing […]
It doesn’t seem all that long ago that we all felt like COVID-19 was in the rearview mirror, but the rise of the Delta variant has many of us donning masks again and heeding social distancing guidelines. Setting aside how you feel about these precautions personally, from a business standpoint, it’s important to make sure […]
When you’re marketing a local business, optimizing for mobile devices is key. These days, people spend much more time on their smartphones than they do on their computers—which means they’re doing their internet searches on mobile, too. Mobile devices take a user’s location into consideration whenever they search, particularly with the local pack and Google […]
If you run a small business, it can feel like keeping up with the latest in SEO and social media trends is an endless task. As soon as you have a handle on optimizing your website, an algorithm update changes everything; your Facebook posts are getting good engagement, then suddenly, it drops off a cliff […]