Digital Marketing Blog for Local Businesses

April 14, 2023
5 Commonly Asked Questions About SEO

Below are the five of the most popular questions searched online regarding search engine optimization (SEO): These are some of the most common questions people have when they first start learning about SEO when seeking to improve their website's visibility and ranking in search engines. Understanding the answers to these questions is essential in developing […]

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April 14, 2023
Why Hire a Digital Marketing Agency?

Whether you're a small business owner or part of a large corporation, digital marketing can help you reach your target audience and drive sales. However, many small businesses struggle to achieve the desired results with their digital marketing efforts. This is where a digital marketing agency can come in and help. Here are some reasons […]

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April 14, 2023
What Are the Differences Between Organic SEO and Paid Search?

And why do businesses need to understand the distinction between the two? Search is essential to any effective online marketing strategy in today's digital age. By optimizing your website for search engines, your business can increase its online visibility, attract more targeted traffic, and ultimately drive more leads and sales. However, many businesses struggle to […]

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February 15, 2023
SEO vs Google Ads - Where Should You Invest Your Budget?

Ideally, your marketing budget would have a lot of wiggle room - allowing you to pursue both SEO and Google Ads. Many small businesses find that this is just not feasible, leaving them with an either/or scenario. So, instead of putting you in a position of feeling guilty for not being able to provide the […]

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January 18, 2023
What Are Data Aggregators and Why Are They Critical for Local SEO?

Data aggregators are companies that collect, distribute, and sometimes sell business listings and consumer data, depending on their business model. These companies play a crucial role in the data ecosystem by gathering information from various sources and making it available for purchase. While the specific buyers of this data can vary, they typically include online […]

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January 11, 2023
How to Choose a Web Design Company

Choosing a web design company is an important step for any business or individual who wants to set up a website. Afterall, online presence is important, so you need to create an attractive and easy to navigate website. But how do you choose the right firm to create a new site or help update an […]

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January 4, 2023
5 Tips to Improve Your Website's SEO

SEO, or search engine optimization, refers to efforts made to improve the visibility of your website in the search engines, and it's an absolute must if you want to ensure your business stays competitive online. And while Google has made its ranking algorithms harder to crack than ever, there are still plenty of improvements you […]

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December 27, 2022
Google Business Profile Updates to Make for the New Year

The New Year is the perfect time to improve your business’s local visibility and rankings on Google. So, before the opportunity passes you by, take the time now to follow these simple steps for boosting your visibility on the world’s leading search engine. Here are 8 Google Business Profile (formerly Google My Business) updates you […]

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November 12, 2021
Geofencing: Digital Marketer’s Guide to Geofencing for Local Search

Geofencing is one of the newest targeting methods for digital marketing. While most small businesses who advertise online are familiar with targeting potential customers via demographics, interests, and zip code, geofencing takes things a step further by allowing you to target people based on their current location. Here’s what you need to know about geofencing […]

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October 12, 2021
Update GMB Local Profile with COVID Delta Variant Precautions

It doesn’t seem all that long ago that we all felt like COVID-19 was in the rearview mirror, but the rise of the Delta variant has many of us donning masks again and heeding social distancing guidelines. Setting aside how you feel about these precautions personally, from a business standpoint, it’s important to make sure […]

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