Data Aggregators: What Are They, and Why Are They Critical for Local SEO?

January 18, 2023

Data aggregators are companies that collect, distribute, and sometimes sell business listings and consumer data, depending on their business model. These companies play a crucial role in the data ecosystem by gathering information from various sources and making it available for purchase. While the specific buyers of this data can vary, they typically include online directories like YP.com, local-mobile applications, and mapping and GPS companies such as TomTom. Even search engines like Google might engage in purchasing this data to ensure the completeness of their own databases. By comparing the acquired data against their existing information, search engines aim to provide users with the most comprehensive and accurate results. So, data aggregators cater to a wide range of buyers, ensuring that the data they collect reaches the hands of those who can benefit from it.

Local SEO listings include a lot of data, encompassing various key pieces of information that are essential for businesses to establish their online presence effectively. Among the primary data points collected are the name of the company, address, and phone number (commonly referred to as NAP). This ensures that accurate and up-to-date contact details are readily available to potential customers. Additionally, the company URL plays a crucial role in directing online users to the business's website, providing them with further information and opportunities for engagement.

To provide a comprehensive overview, local SEO listings also incorporate a business description and category, enabling businesses to effectively communicate their offerings and unique selling points. Furthermore, hours of operation are included, ensuring that customers are well-informed about when the business is open for business. Accessibility details are also considered, providing valuable information for individuals with specific needs or preferences.

Recognizing the significance of social media presence, local SEO listings may incorporate social media profiles/links. This allows businesses to leverage the power of social media platforms to connect with their target audience and foster engagement.

While these are key data points, it is important to note that Data Aggregators, such as companies specializing in aggregating and distributing local business data, play a vital role in collecting and presenting this information elsewhere online. Through their efforts, they collect and organize data on local businesses, including their name, address, phone number, opening hours, and other relevant details. This ensures that businesses can establish a consistent and accurate online presence across various platforms, ultimately enhancing their visibility and accessibility to potential customers.

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Frequently Asked Questions

What are the uses of the data purchased from Data Aggregators?

The data purchased from Data Aggregators serves various purposes for different companies. Online directories, such as YP.com, utilize this data to enrich their listings and provide comprehensive information to their users. Local-mobile applications also rely on this data to enhance their functionality and offer accurate location-based services. Mapping and GPS companies, such as TomTom, acquire this data to update their mapping databases and improve the accuracy of their navigation systems. Additionally, even search engines like Google may purchase this data to augment their own databases, enabling them to offer more complete search results to their users. Overall, the data purchased from Data Aggregators serves the purpose of enhancing various online platforms and applications, ensuring users have access to up-to-date and reliable information.

What do search engines like Google do with the data they buy from data aggregators?

Search engines like Google might buy data from data aggregators to compare it against their own databases. This comparison helps them make their databases as complete as possible.

What are some examples of companies that buy data from data aggregators?

Some examples of companies that buy data from data aggregators include online directories such as YP.com, local-mobile applications, mapping and GPS companies like Wayze, and search engines like Google.

Data aggregators are companies that collect, distribute, and sometimes sell business listings and consumer data, depending on their business model. These companies play a crucial role in the data ecosystem by gathering information from various sources and making it available for purchase. While the specific buyers of this data can vary, they typically include online directories like YP.com, local-mobile applications, and mapping and GPS companies such as TomTom. Even search engines like Google might engage in purchasing this data to ensure the completeness of their own databases. By comparing the acquired data against their existing information, search engines aim to provide users with the most comprehensive and accurate results. So, data aggregators cater to a wide range of buyers, ensuring that the data they collect reaches the hands of those who can benefit from it.

In what context is the collected data presented elsewhere online?

The collected data is presented elsewhere online by these companies in order to provide information about local businesses such as their name, address, phone number, opening hours, etc.

What type of company collects data on local businesses?

Data Aggregators/Networks are the companies that collect data on local businesses.

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